This policy sets out how we use and protect the personal data you provide to us. We respect and protect your privacy and are governed by the General Data Protection Regulation (GDPR) 25th May 2018, the Data Protection Act 1998 and PCI DSS requirements. We collect and hold personal data via the website and telephone for the purpose of providing email newsletters, quotations, proforma invoices and sales orders for despatch of goods. The data controller
details as logged with the Information Commissioners Office (ICO) are:
Ark Wildlife Ltd
Dog Kennel Farm
Herts SG5 2AB
ICO Reg. No. Z1294812
Company Reg. No. 6304372
VAT Reg. No. 809 3500 41
Our lawful bases for collecting & processing personal data are covered by Consent and Contract.
(a) Consent: the individual has given clear consent for us to process personal data for a specific purpose. The sign up for our e-newsletter is customer opt in. Every email contains an option to unsubscribe.
If you specifically consent, we will use your email address for newsletters including offers, new products and information articles. Our marketing email system Klaviyo is the data processor on our behalf and adheres to current GDPR regulations.
After you have given consent you have the option to unsubscribe on each email you receive, which will delete you from the Klaviyo system and you will receive no further communication. You may opt in again in future should you so wish.
(b) Contract: the processing is necessary for a contract we have with you, the individual, or because you have asked us to take specific steps before entering into a contract. This includes quotations, proforma invoices, sales orders and the administration and logistics connected to such transactions.
Data provided for the purpose of a proforma, quotation or sales order including name, address, telephone number and email address will be used for order fulfilment, goods delivery, drop shipping goods direct from distributor, plus manufacturers’ warranties. The third parties (Data Processors) used are Bray Solutions, Brightpearl, CJ Wildlife (Vivara Pro), Computask Ltd, DHL, DPD, Feefo, Jacobi Jayne, Khaos Control Solutions, Klaviyo, Mintsoft, and Wildlife World.
Should the recipient of your order be someone other than yourself (a gift for instance), we will also gather their information as above so that we can deliver that order on your behalf.
Our customer database is held by Khaos Control Solutions Ltd on secure computer servers hosted by Computask Ltd, which has encryption, anti-virus, malware protection measures and back-up server facilities. This software is then used through a secure password protected network.
Right of Access
As an individual you have a right to obtain confirmation that your data has been processed and access to that data. If you would like a copy of your data, please write to:
The Data Controller
Ark Wildlife Ltd
Dog Kennel Farm
We are obliged to verify your identity by all reasonable means on receipt of your request. Following this, information will be provided without delay. No later than one month following receipt of request.
Right to Rectification
You have the right to have inaccurate personal data rectified or completed if it is incomplete. Please write to the address above or email us at firstname.lastname@example.org and corrections will be actioned without delay. No later than one month following receipt of request.
Right to Erasure
The right to erasure is also known as ‘the right to be forgotten’. Individuals can make a request for erasure verbally or in writing and we will respond to the request with one month. This right is not absolute and only applies if you have not placed a sales order with us within the last 7 years. We have a legal obligation to hold financial data for a period of 7 years with the HMRC for all sales orders processed.
Right to Restrict Processing
Individuals have the right to request the restriction or suppression of their personal data. This is not an absolute right and only applies in certain circumstances, where we would need access to your personal data to process your sales orders. When processing is restricted, we are permitted to store the personal data, but not use it. An individual can make a request for restriction verbally or in writing to the address above and we will respond to the request within one month.
In the unlikely event of a data breach we will inform the Information Commissioners Office (ICO) and notify anyone we believe may have been affected.
If you have any questions/comments about privacy, please email email@example.com